Introduction 

We all know that ASO has become the need of the hour. The rise in smartphones has led to a competition between apps that are getting denser by the day. There are hundreds of apps in each category and getting downloaded is a big challenge right now. Confused users end up choosing the top app which is the main problem of having hundreds of apps for one category. ASO companies definitely helps make an app more visible to users which can help in converting potential users to full-time users. 

Different platforms yield different results 

It is important to make sure and choose experts who will not only help your app in getting a better ranking but will also make sure that the ranking is more or less a permanent one. One of the best ways to find out whether the set of experts that you have chosen is genuine or not is to simply take a look at the apps they have worked for and observe their success rate. If these apps are stable and have a rank that is decent, it means that the experts genuinely know what they are doing. 

Different or similar to other platforms? 

A few ASO factors android that needs to be kept in mind while optimising the app can be the (on-)metadata factors which can be edited on the google play console and are visible to the public. The title of the app is one of the most important ASO factors android and needs to be full of proper keywords. ASO factors Google play are very different from ASO factors for iOS. With the android side of things, you need to make sure that the title of the app, the icon, developer’s name, the rating, and the number of downloads, video previews, screenshots, long descriptions, etc are visible properly on the page.

Android and around 

Android offers a short description of 80 characters. The long description needs to contain proper keywords for better search results. Android provides a big space for graphics on the app’s page, concentrating a lot on it as space can be used smartly. Going through the visuals will help users understand the essence of the app. There are other things like app title, icon, downloads, ratings, and reviews, etc that need to be taken care of. An external video link and be added to help users make their minds up, you may think that you don’t need it but it might actually be a helpful option. Also, the photo gallery for the app’s screenshots can hold 8 images. 

Conclusion 

In reality, there are a lot of factors that create an impact on App Store optimization – including the number of downloads, download speed, even ratings. These ratings, in reality, have the power to turn potential users into downloading the app and become full-time ones. The higher the engagement on the app, the better chances it has of ranking higher and getting more visible. All you have to do is make sure that your android app has been optimised by the best experts. Choose wisely.